Our Story

To begin our story, we’ll have to take you back to 1977.

The company was founded with a dream of conquering the waters of Qatar. To conquer the sea, what better way to do it than to be the sole distributor/dealer of the most sought out marine brand in the world, YAMAHA. That was when we took the dealership in 1977 and we have been functioning on full throttle ever since.

With an after-sales service second to none, we continued to grow outside the marine circle and took dealerships of Yamaha Generators and Yamaha Golf cars. By 1992, we got the dealership of Volvo Penta, the biggest name in the field of inboard marine engines and industrial engines.

Our growth became unstoppable when our Chairman and Managing Director Mr. Khalifa Mohammed J Al Badi Al Maadeed, joined the family business. His vision to conquer all terrains and not just the waters of Qatar led to our imminent growth. In 2014, we became the sole distributors for Yamaha Motorbikes, Yamaha ATVs, and Yamaha Side-by-Side as well.

Our Management team is led by our General Manager Mr. Mohamed Mukthar, who has more than forty years of experience in the industry. The Sales & Marketing Department along with the administrative staff supports our management team in achieving the goals of the company. A team of Yamaha Technical Academy (YTA) certified Bronze level technicians and engineers lead our service center.

The reason for our success and consistency for more than four decades in the Qatar market all goes down to our motto of ensuring full satisfaction to our beloved customers.